Are you the smallest client at a big agency?
Other. was created to get away from the lack of accountability, transparency & lacklustre value of large conglomerate agencies.
While big agencies have immense resources, reach and a brand name you can feel good about in the boardroom – the value you’re deriving from your investment is probably just OK and the advice your receiving is filled with a ton of bias that is fuelled by pressure to hit a profit target.
Agency networks have lost their way and it could be hurting your business.
In an attempt to pay for significant overhead costs and waining profit margins big agencies turned to practices that are contradictory to the word agency.
They launched owned inventory.
When margins got squeezed, big agencies double dipped without telling you.
They doubled down on media rebates.
Imagine your partner selecting media for you based on the size of the kick back.
They marked up production.
In a world where production costs are declining, the mark-ups have remained in place.
They continued with outdated models.
Getting compensated on a media commission creates inherently bad advice.
We’re a small firm that makes a big impact.
We are building a more predictable and accountable marketing future.
Leverage proven, replicable processes to drive sustainable growth.
Our methodology is based on a sensible, bottom-up framework built through many years of leading edge digital execution, and experience managing millions of dollars of digital marketing investment on behalf of our clientele.
The experience of working with us is more akin to that of a systematic and methodical consulting firm (we're a bit more fun), and less like the run-and-gun Mad Men style agencies we see so challenged to compete in today's increasingly complex digital environment.
Understand exactly where your dollars are invested.
Our model is a true agency model - we do not own nor have vested interest in any proprietary technology, data or advertising inventory. As an Agent in the truest sense, we manage your investment in digital by going to the market with an unbiased and impartial view, and procure the right data, technology, creative resources, & media inventory for your business.
The digital advertising environment is a more open, meritocratic, and flexible marketing environment, and our model is built to enable our clients to get the best of what's available, rather than the simply the best of what we're getting a kickback from.
Get unbiased advice from a partner with skin in the game.
While a fees model based on a percentage of media spend has become the standard in advertising - we don't believe in it. There is no avoiding the fact that when fees are based on your spend, the advice you're getting contains bias. Further, the labour associated with managing media is nonlinear: more often than not, your next dollar in media spend requires no extra media management time. Time paid for and not spent.
Our resolution is simple - when measurables are clear, we tie a portion of fees to outcomes (your revenue, leads, awareness measures, or profitability) rather than inputs (how much you're spending). When measurement is less clear, we run a simple and fair retainer to determine a baseline, before eventually evolving into something performance-based.
Dollar-for-dollar, our methodology and people deliver unparalleled value.
With less overhead, no global holding group obligations, and an active recruiting strategy that focuses on pulling talent from those working at today's leading companies or working on the Fortune 500, we simply deliver more expertise and experience for your dollar spent.
We are 100% Canadian, privately owned-and-operated, and led by an entrepreneurial leadership team that is actively involved in the success of our clientele.
How we work with enterprises.
We can work with your organization in a number of flexible ways.
We simply come in and have our subject-matter-experts audit your program against our methodology and tell you what to do.
2. Channel Ownership.
Commonly, senior leadership at large enterprises give us a single channel to assess and manage in order to show impact.
3. Program Ownership.
Once we displayed proven impact, we take ownership of an enterprises paid digital marketing program.
What we do for enterprises.
Digital Marketing Consulting & Strategy
Paid & Organic Search Marketing
Paid Social & Programmatic
Email Marketing & Automation
Content Strategy & Editorial
Conversion Rate Optimization
Let’s build the future of marketing, together.
From quickly switching partners to carefully assessing needs, we’ve been through many change scenarios and are ready to discuss your unique situation.