What Does a Cookieless Future Mean For Your Marketing Efforts?
As consumers, marketers and tech companies continue to try and balance the convenience of targeted advertising with the importance of data privacy, the inevitable eradication of third-party cookies is an issue that’s top of mind.
Guidance: iOS 14 Implications On Paid Social Programs.
The launch of new privacy features within iOS 14 is a product of Apple’s purported commitment to bolster user privacy. The update introduces new features, namely a mandatory consumer opt-in, that could have a significant impact on digital advertising programs and will lead to changes in measurement.