Performance Media Planning

We deliver data-informed, comprehensive media planning that drives demand and puts performance first.

Partner With Us

Does your current agency understand how to drive
performance through planning?

Any agency can create a media plan, but at Other., we stand out with over $200MM in media investment expertise and a proven ability to deliver campaigns with a commercial impact. Our blend of big-agency talent, technical proficiency, and methodical understanding of performance media activation ensures consistently high-performing media plans.

RAISE THE BAR.

Clients come to us for
performance media planning that:

Drives immediate commercial impact
Leverages historical data for strategy
Offers unbiased channel recommendations
Utilizes digital and select traditional investments
Optimizes budgets based on performance
Is validated by platform experts

The old way

Opacity

Lack of clarity in fees vs. media breakouts, performance data and staffing structures.

Inconsistency

An overwhelming reliance on human capital over operational excellence.

Media ‘Rebates’ & Supply Chain Absorption

Finding incremental sources of profit margin in ways that introduce bias to the agency model.

Media Commission

Providing poor budgetary & strategic recommendations because compensation relies on it.

The Other. way

Transparency

100% transparency in business model, budget allocations, resourcing & campaign performance.

Replicability

Other. runs off of a proprietary tech-enabled platform called athena™ that unlocks cross-team, cross-functional excellence.

Replicability

We own zero ad inventory, data, or technology, and act as a true agent when deploying your paid media dollars.

Flat Fee + Performance

Our compensation is tied to activitives and advertising outcomes, not your budget.

Strategic
performance
from B2C to B2B.

From valet self-storage start-up to ecommerce logistics solution, GoBolt (formerly Second Closet) trusts the Other. team and our performance marketing methodologies to help drive their ongoing success. From valet self-storage start-up to ecommerce logistics solution, GoBolt (formerly Second Closet) trusts the Other. team and our performance marketing methodologies to help drive their ongoing success.

View Project

Other. has delivered the agility, rigour, and expertise that has allowed us to unlock the potential of our digital revenue channels & accelerate at an important time in our business. They have become a critical partner that we rely on.

David Fisch

COO, Henry’s

Years ago we took a risk on a company called Other. and we’re so glad we did. Our eComm business continues to see significant growth.

Vincent Ho

President, DR-HO’S

It’s unusual to find a digital agency that is so strong at both strategic long term vision and short term tactical implementation, but in Other. we have found it.

Ian MacDonald

CMO, AutoTrader

Interested in
learning more?

Fill out the contact form to start the conversation, and a member of our team will reach out to schedule a call.

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Performance Media Planning

Does your current agency understand how to drive performance through planning?

Clients come to us for performance media planning that: