Performance Media Activation

We provide deep platform expertise that helps you get the most from your paid media investments.

Partner With Us

Does your current agency
have the technical expertise needed to win?

Few agencies combine experience, technical expertise, and proven methodology as effectively as Other. We swiftly pinpoint gaps and enhance performance across paid search, paid social, and programmatic media. Clients seeking accelerated growth leverage our integrated performance media planning services.

RAISE THE BAR.

Clients come to us for
performance media activation that:

Significantly improves cost metrics
Breaks through performance plateaus
Counters aggressive competition
Optimizes fluid budgets
Enables agile forecasting for seasonality and opportunities
Maximizes yield on the investment

The old way

Opacity

Lack of clarity in fees vs. media breakouts, performance data and staffing structures.

Inconsistency

An overwhelming reliance on human capital over operational excellence.

Media ‘Rebates’ & Supply Chain Absorption

Finding incremental sources of profit margin in ways that introduce bias to the agency model.

Media Commission

Providing poor budgetary & strategic recommendations because compensation relies on it.

The Other. way

Transparency

100% transparency in business model, budget allocations, resourcing & campaign performance.

Replicability

Other. runs off of a proprietary tech-enabled platform called athena™ that unlocks cross-team, cross-functional excellence.

Replicability

We own zero ad inventory, data, or technology, and act as a true agent when deploying your paid media dollars.

Flat Fee + Performance

Our compensation is tied to activitives and advertising outcomes, not your budget.

Smart, strategic spend for 2x eComm growth.

Canada’s Greatest Camera Store trusts Other. to recreate the magic of its brick-and-mortar retail experience online. With Other. Henry’s halve online ad spend, achieved 11x ROAS, and doubled eCommerce growth.

View Project

It’s unusual to find a digital agency that is so strong at both strategic long term vision and short term tactical implementation, but in Other. we have found it.

Ian MacDonald

CMO, AutoTrader

Other. has delivered the agility, rigour, and expertise that has allowed us to unlock the potential of our digital revenue channels & accelerate at an important time in our business. They have become a critical partner that we rely on.

David Fisch

COO, Henry’s

Years ago we took a risk on a company called Other. and we’re so glad we did. Our eComm business continues to see significant growth.

Vincent Ho

President, DR-HO’S

Interested in
learning more?

Fill out the contact form to start the conversation, and a member of our team will reach out to schedule a call.

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