Performance Media Activation
We provide deep platform expertise that helps you get the most from your paid media investments.Partner With Us
Does your current agency
have the technical expertise needed to win?
Few agencies combine experience, technical expertise, and proven methodology as effectively as Other. We swiftly pinpoint gaps and enhance performance across paid search, paid social, and programmatic media. Clients seeking accelerated growth leverage our integrated performance media planning services.
Clients come to us for
performance media activation that:
Significantly improves cost metrics
Breaks through performance plateaus
Counters aggressive competition
Optimizes fluid budgets
Enables agile forecasting for seasonality and opportunities
Maximizes yield on the investment
The old way
Lack of clarity in fees vs. media breakouts, performance data and staffing structures.
An overwhelming reliance on human capital over operational excellence.
Media ‘Rebates’ & Supply Chain Absorption
Finding incremental sources of profit margin in ways that introduce bias to the agency model.
Providing poor budgetary & strategic recommendations because compensation relies on it.
The Other. way
100% transparency in business model, budget allocations, resourcing & campaign performance.
Other. runs off of a proprietary tech-enabled platform called athena™ that unlocks cross-team, cross-functional excellence.
We own zero ad inventory, data, or technology, and act as a true agent when deploying your paid media dollars.
Flat Fee + Performance
Our compensation is tied to activitives and advertising outcomes, not your budget.
Smart, strategic spend for 2x eComm growth.
Canada’s Greatest Camera Store trusts Other. to recreate the magic of its brick-and-mortar retail experience online. With Other. Henry’s halve online ad spend, achieved 11x ROAS, and doubled eCommerce growth.
It’s unusual to find a digital agency that is so strong at both strategic long term vision and short term tactical implementation, but in Other. we have found it.
Other. has delivered the agility, rigour, and expertise that has allowed us to unlock the potential of our digital revenue channels & accelerate at an important time in our business. They have become a critical partner that we rely on.
Years ago we took a risk on a company called Other. and we’re so glad we did. Our eComm business continues to see significant growth.
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