A sustainable foundation is built on diversification.

All-to-often we see single channel start-ups. They are spending excessively on Facebook/Instagram alone, and when those channels slow, they have major problems sustaining growth.

With Second Closet, we built a multi-channel, multi-media go-to-market strategy that included search, social, content and programmatic video & display.

These channel launches - led by foundational marketing principles of reach and frequency, and enabled by technology - allowed for rapid and sustained growth in brand interest, engagement, and conversion within just months of the program launching.

With core channels off the ground, we focused on scaling.

With our core mixed-media program in market, we worked with the leadership team to focus on scaling into new marketing channels and markets. Within 6 months, we brought Second Closet to market with a highly strategic out-of-home program, and made them one of the first start ups in Canada to quickly capture mindshare with a media-mix of below and above the line tactics.

Today, Second Closet is the dominant valet storage provider in Canada and is tackling new growth areas.

Early investments in brand-building tactics and a well diversified set of digital channels have paid off. Second Closet has squarely positioned themselves as the market leader across Canada and their CAC continues to reach new lows. 

With the rapid growth of eCommerce and their logistic network continuing to expand, we have also helped them to successfully capture market share in this new line of business through a simple but effective lead-generation program that ramped up in under 1 month and continues to scale with favourable economics.