The Story
Rapid digital transformation for a mature direct-to-consumer brand.
DR-HO’S is widely known as one of Canada’s most performance-driven television advertisers. For more than 30 years they’ve brought substantial rigour to the television space, expanding globally and frequently launching new products. With a cord-cutting on the rise and linear television consumption being challenged, they needed to quickly find new growth avenues through digital. We applied our methodology over a number of years and continue to see predictable, sustainable, and profitable growth.
The Goal
With direct-response television in decline, DR-HO’S needed a digital transformation to rapidly open up new opportunity.
What We Implemented
A sustainable growth plan in action.
We needed to build a new foundation that positioned the business for rapid growth.
The business needed a digital marketing foundation that would allow it to maximize the revenue generated from all marketing channels. The basic channels were in market, but the spend just wasn't yielding what it should have been.
We oversaw a new website build, launched on Amazon, and refined all online assets to be clear, concise, and digital-first.
We reinvented the way core marketing channels operated.
With the foundation built, we rebuilt the search marketing program, launched in paid social, expanded into affiliate, and built a content strategy that allowed rapid expansion of the digital footprint.
Today, DR-HO'S is a digital leader.
DR-HO'S has become a leading Canadian brand in the digital space. Their absolute and proportionate revenues have grown substantially through digital, and they are now innovating through advanced media attribution, creative testing, and digital media execution.
The Results
Significant revenue growth and new revenue channels cracked.
10X
Revenue Growth
15
Profitable Channels
$7M+
Annual Amazon Rev.
“
“5 years ago we took a risk on a company called Other. and we’re so glad we did. Our eComm business continues to see significant growth.”
Vincent Ho
President, DR-HO’S
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