Other. is a true strategic partner: proactive, thoughtful, and a seamless extension of our team. They support our franchise network across the United States & Canada, each with distinct goals and budgets, while delivering hands-on attention and staying agile at every stage of our marketing cycle.
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It truly does feel like they're part of my marketing department. That’s the best compliment I could pay an agency.
Other. operates as a true strategic partner to our team. They understand how to reach our niche audiences and pivot quickly as conditions change, translating strategy into scalable execution across our portfolio.
I've always really valued that relationship. I think that they get our business. They always try to do it right. They're proactive.
Other. has delivered the agility, rigor, and expertise that has allowed us to unlock the potential of our digital revenue channels and accelerate at an important time in our business. They have become a critical partner that we rely on.
Other. has played a critical role in accelerating our business, applying deep performance marketing expertise to maximize media efficiency and ROI. What truly sets them apart is their partnership mindset - they go above and beyond, operate as a true extension of our team, and focus on shared outcomes.
Common Questions Before an Introductory Call
The introductory call is a confidential 30-minute conversation. Its purpose is to understand your objectives and the business challenges you are working to solve, and to establish whether Other.™ is well positioned to address them. Where there is a clear fit, we move the conversation into a more detailed discovery process.
Other.™ typically partners with organizations investing $2 million or more annually in paid media, measured either at the organization level or in aggregate. Franchise networks, multi-location operators, and multi-brand groups commonly meet the threshold on combined investment rather than through any single entity. This keeps our commercial model aligned with businesses operating at a scale where our work can influence meaningful business outcomes, and organizations below that level can engage us on a consulting basis.
Other.™ works with organizations across the United States and Canada, including national brands, regional operators, and franchise organizations. Our planning and buying experience covers all US and Canadian regions, as well as the United Kingdom, France, and the Caribbean. Our offices are located in Miami, Toronto, and Ottawa, though engagements are not limited to those markets.
A defined brief is not a prerequisite. The introductory and discovery process is designed to identify the core business problem first, after which we recommend the products and services best suited to resolving it.
Yes. Other.™ offers project-based consulting engagements that operate alongside in-house teams and incumbent agencies. On full engagements, we work regularly with creative agencies and other marketing partners as part of a broader roster.
Other.™ is compensated on a flat-fee basis, with a PerformanceLock™ component that ties a defined portion of our fee to the achievement of agreed client business objectives. We take no rebates, markups and no media commissions.
Clients retain full ownership of their advertising accounts and the data generated within them, both during an engagement and on its conclusion. Account ownership is a condition of how Other.™ operates rather than a negotiated term.