As Canada’s Greatest Camera Store, Henry’s needed a digital program that could support their leading brick-and-mortar experience and rapidly drive eCommerce revenues.
What We Implemented
A refocus on rigour and resource usage.
We needed to open up new, always-on, profit-generating channels.
While already investing meaningfully in search marketing, Henry's had yet to unlock the value of paid social - a substantial opportunity for a business reaching photographers, artists and technophiles.
Using entirely existing assets, we launched a robust program in less than a month, and it immediately delivered results.
We took a hard look at where money needed to be invested to yield growth.
Like many brands, Henry's had a heavy mix of investment in branded search, shopping, and traditional search marketing. Though it was unconventional, we projected that reducing our branded investment would allow more room to grow in generic - so we made the change. The results speak to what happens when you focus on the big picture.
Today, we are exploring new audiences & growth opportunities together.
The emergence of the creator economy has presented entirely new product, marketing and digital opportunities for Henry's, and we are now at the forefront of driving growth in these new categories.
From new channels to more refined and dynamic creative, diversification into video & influencer, and a disciplined approach to measurement in these emerging categories, we've made major strides in building the future of Henry's marketing program.
Diversified, sustainable & scalable growth.
eCommerce Revenue Growth
Reduction in Ad Spend
Like these results? Let’s build the future of your marketing program.
From quickly switching partners to carefully assessing needs, we’ve been through many change scenarios and are ready to discuss your unique situation.