With direct-response television in decline, DR-HO’S needed a digital transformation to rapidly open up new opportunity.
What We Implemented
A sustainable growth plan in action.
We needed to build a new foundation that positioned the business for rapid growth.
The business needed a digital marketing foundation that would allow it to maximize the revenue generated from all marketing channels. The basic channels were in market, but the spend just wasn't yielding what it should have been.
We oversaw a new website build, launched on Amazon, and refined all online assets to be clear, concise, and digital-first.
We reinvented the way core marketing channels operated.
With the foundation built, we rebuilt the search marketing program, launched in paid social, expanded into affiliate, and built a content strategy that allowed rapid expansion of the digital footprint.
Today, DR-HO'S is a digital leader.
DR-HO'S has become a leading Canadian brand in the digital space. Their absolute and proportionate revenues have grown substantially through digital, and they are now innovating through advanced media attribution, creative testing, and digital media execution.
Significant revenue growth and new revenue channels cracked.
Annual Amazon Rev.
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