Overview & Leadership Team
We’re on a mission to make the future of marketing more accountable and predictable.
“When we stepped away from the big agencies, our focus was to create an organization that prioritized predictable performance, transparency, and accountability. Together, with our clientele and our team, we are on a mission to build a future of marketing that delivers on this vision.”
– Nick Moretta, Founding Partner
Matt has a speciality in paid and organic search marketing that was developed within the GroupM network. He is primarily responsible for overseeing our search practice, product, and methodology.
Nick has a speciality in digital strategy and communications planning. He left Saatchi & Saatchi and is primarily responsible for overseeing consulting, client relations, and creative services.
Katherine has a speciality in 360 media planning and buying. She built her pedigree at Neo@Ogilvy and Saatchi & Saatchi. She is responsible for overseeing our performance marketing practice.
Why Clients Work With Us
Marketing Executives, Founders, & Digital Teams Come to Us When They:
Are Under Pressure
to hit aggressive business targets or need to rapidly make digital transformation.
Want Better Value
out of their partner on a dollar-for-dollar basis. We bring big business value at mid-market prices.
Need Holistic Thinking
that ties together the nascent pieces of their digital business into a cohesive & sustainable marketing machine.
See a Market Threat
from industry disruptors & competitors who are ahead in their digital efforts.
Are Not Satisfied
with the standard of transparency, accountability, and advice coming from their current partner.
Don’t Have The Right Team
in place to be able to move with the level of speed and rigour they need to hit targets.
Why We’re Different
We are building a more predictable and accountable marketing future.
Leverage proven, replicable processes to drive sustainable growth.
Our methodology is based on a sensible, bottom-up framework built through many years of leading edge digital execution, and experience managing millions of dollars of digital marketing investment on behalf of our clientele.
The experience of working with us is more akin to that of a systematic and methodical consulting firm (we're a bit more fun), and less like the run-and-gun Mad Men style agencies we see so challenged to compete in today's increasingly complex digital environment.
Understand exactly where your dollars are invested.
Our model is a true agency model - we do not own nor have vested interest in any proprietary technology, data or advertising inventory. As an Agent in the truest sense, we manage your investment in digital by going to the market with an unbiased and impartial view, and procure the right data, technology, creative resources, & media inventory for your business.
The digital advertising environment is a more open, meritocratic, and flexible marketing environment, and our model is built to enable our clients to get the best of what's available, rather than the simply the best of what we're getting a kickback from.
Get unbiased advice from a partner with skin in the game.
While a fees model based on a percentage of media spend has become the standard in advertising - we don't believe in it. There is no avoiding the fact that when fees are based on your spend, the advice you're getting contains bias. Further, the labour associated with managing media is nonlinear: more often than not, your next dollar in media spend requires no extra media management time. Time paid for and not spent.
Our resolution is simple - when measurables are clear, we tie a portion of fees to outcomes (your revenue, leads, awareness measures, or profitability) rather than inputs (how much you're spending). When measurement is less clear, we run a simple and fair retainer to determine a baseline, before eventually evolving into something performance-based.
Dollar-for-dollar, our methodology and people deliver unparalleled value.
With less overhead, no global holding group obligations, and an active recruiting strategy that focuses on pulling talent from those working at today's leading companies or working on the Fortune 500, we simply deliver more expertise and experience for your dollar spent.
We are 100% Canadian, privately owned-and-operated, and led by an entrepreneurial leadership team that is actively involved in the success of our clientele.
Let’s build the future of marketing, together.
From quickly switching partners to carefully assessing needs, we’ve been through many change scenarios and are ready to discuss your unique situation.